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As if that should dismiss any entitlements Apple might have to develop something revolutionary. What you will hear in the next few weeks, while those who had hoped for the Holy Grail of tablets to emerge from CES bear their disappointment, will be much “Apple didn’t invent it” invective. In other words, there’s reading and then there’s reading. Why? Because we are probably reading and writing more than ever before, if we include email and web-based work. The Stross article went on to dismantle some of Jobs’ comments, but in a few weeks time we will once more discover how misdirecting Steve can be. Here’s how the New York Times’ Randall Stross wrote about it, January 27, 2008: Then year later, deals in place and iTunes updated, the 5G video-enabled iPod was released.įast-forward a couple of years to Macworld 2008 for Jobs’ next misdirecting statement that clues us in, his famous “ People don’t read books anymore” when discussing the release of the Amazon Kindle. Your viewing of video on the iPod would be high quality commercial content done legally, not YouTube quality backyard wrestling, cats getting stuck in tissues boxes, or illegally ripped content.

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Unlike Apple’s competitors who provided the means to (slowly) rip your own media onto a portable player (sourced from DVDs and VCR recordings – this was 2004, remember), Apple’s way was to do deals with the industries who made and controlled the distribution of quality video content. What we later learnt was the subtext to this was that Apple was not yet ready to release such an iPod because the right deals with media producers (Hollywood film producers, as well as television series makers) hadn’t been concluded. Indiana, Sallah: They’re digging in the wrong place!īy this, Jobs publicly offered that the world was not ready for a video-based iPod because taking and sharing photos was what the world wanted, and there was no suitable content for the iPod video. Indiana: Balloq’s medallion only had writing on one side? You sure about that? The lines from Indiana Jones are (from ):

Steve Jobs used it to say why Apple was introducing a photo-based iPod and not a video-based iPod as many had been hoping for… and had already been released in a rather clunky form-factor by Apple’s competitors.

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The clip itself was an Indiana Jones movie and featured Harrison Ford (Indiana Jones) and John Rhys-Davies (Sallah) looking at each other in close-up. This was the Octo“special music event” which saw the release of the U2 iPod, as well as the colour iPodPhoto. I strongly recall Steve Jobs showing an Indiana Jones “Raiders of the Lost Ark” film clip a few years ago in a keynote showing a new iPod which disappointed the punditry because it did not feature video. (PC World called the HP tablet “underwhelming” The respected Tom’s hardware rated Ballmer’s keynote a “complete fizzle”.)

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Now that Steve Ballmer has undressed the HP “ back to the future” tablet PC at CES last night, supposedly calling it a “slate” type device in an attempt to steal Apple’s forthcoming thunder, we can take a break from Apple tablet killer prognostications and review a little history.

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