#Analytics awstats pdf#
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Many analytics tools use cookies to identify individual users over multiple visits. Then this tag can measure each visitor’s behavior, including how long they visited, their activity, any links they click, and more. Most web analytics work by loading a JavaScript snippet in the website’s code. This includes, for example, the number of page views, the time spent on the page, the quantity and origin of visitors, and many others.Ĭompanies can use this data to understand user behavior, optimize the site according to key metrics, and make more informed decisions. You’d have to ask them about the difference.Web Analytics refers to the tracking and analysis of user behavior on a website. We can't answer that, unfortunately, since we can’t see what they're doing and they don’t reveal the details. We’re also occasionally asked if we can explain exactly why Google Analytics or another third-party service calculates a certain set of data differently. The logs include every URL request, so you can see how AWStats is calculating the data.

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If you’re a technically advanced user and want more details about the raw data used by AWStats, you can download and view the original web server logs yourself. On the other hand, if you want to know how many humans interacted with a certain page and you want to try to eliminate “bots” from that calculation, Google’s approach may be more accurate.

#Analytics awstats pdf#

For example, if you’re trying to count how many people have viewed a PDF file on your site, AWStats will probably be more accurate than Google Analytics. If you care about the difference, you need to think about what each is measuring and use the system that comes closest to what you care about. But if your site has a small number of visitors and some of those “visitors” are requesting URLs that Google Analytics or other systems can’t see, the difference can be fairly large in percentage terms.

If you have a large number of visitors to your site, the differences will often disappear into the noise. (Of course, if you’re interested only in human visitor behavior, that can be a blessing.) Google Analytics also calculates unique visitors differently: it uses a “cookie” on the visitor’s browser to see if the same person visits twice, even if they use different IP addresses.Įach of these approaches has its strengths and weaknesses. For example, they can’t normally count “404 not found” pages, or hotlinked images, or connections from browsers with JavaScript disabled, or visits from “spam harvesting robots” searching for email addresses on your pages.

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On the other hand, Google Analytics, WordPress plugins like “JetPack”, and similar systems only count “hits” to working HTML pages that you’ve added certain JavaScript code to. It calculates “ unique visitors” by checking whether the IP address of the hits is different. This includes “hits” to “404 not found” URLs that don’t exist and “hits” to URLs that aren’t Web pages (such as images, audio, and video files that are hotlinked from other sites). It’s important to understand what each is capable of tracking.ĪWStats examines our Web server logs and counts every “ hit” to any URL on your site. Because of that, they can show different numbers. These systems have a similar purpose, but measure things in different ways.

#Analytics awstats software#

Some customers who track visitors using AWStats (which we provide) also use Google Analytics, or other software that tracks statistics like a WordPress plugin.